September 11, 2021
Vimeo, video SaaS company, joined TikTok Marketing Partners, a group of specialist companies that create, implement and measure ad campaigns on TikTok’s video-based social media app, according to MarketingTech (https://bit.ly/3y8kdHQ). This partnership gives small and medium businesses (SMBs) access to Vimeo’s suite of video creation tools whilst simultaneously enabling them to take advantage of TikTok’s broad user base. Pre-release tests of both company’s capabilities saw participants able to double the number of videos they create and reach up to 50% higher click-through rates compared to previous campaigns on other platforms. Vimeo became the first marketing partner to be listed under TikTok’s new ‘creative tools’ subcategory of creative partners, designed for those who help brands produce creative assets that leverage TikTok’s best practices. Vimeo and TikTok invited small businesses to try Vimeo Create, an advanced AI-driven video production tool, and advertise on TikTok for the first time. More than 85% of participants reported successful campaign results and plan to run additional TikTok campaigns. Vimeo and TikTok announced they would plan to find more ways to join forces in helping SMBs succeed through video.