September 23, 2021
After more than doubling its sales in 2020, the US restaurant delivery intermediary industry extends its growth in 2021, according to eMarketer forecast. This market will rise 33.3% year over year and surpass $57 billion. Moreover, it will continue to grow for years to come, surpassing $80 billion in sales by the end of 2024. Eric Haggstrom, eMarketer senior forecasting analyst at Insider Intelligence, said: “Ordering delivery is a sticky consumer behavior, and these services’ subscription products, like DashPass, and expansion into grocery, alcohol, and other categories will only make the behavior sticker.” DoorDash is the current US market leader, set to capture 49.6% of all restaurant sales placed through digital delivery intermediaries in 2021. The company will see $28.56 billion in sales, up 43.5% from last year. DoorDash will share 50.3% of total sales by the end of 2023. Uber Eats, the second big player, will bring in $19.34 billion in sales in 2021, a 58.6% increase from the prior year, due to a combination of organic growth and its 2020 acquisition of Postmates. Uber Eats will see its market share rise from 33.6% in 2021 to 35.3% in 2023. Other players are much smaller. Like Grubhub which ceded its dominance in 2019 to both current leaders. “The innovative delivery models of DoorDash and Uber Eats will only help them take bigger pieces of the pie over the next few years,” Haggstrom added.