July 6, 2022

Twitter usage

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By the end of 2022, there will be 368.06 million monthly Twitter users worldwide, up just 1.5% from 2021, according to Insider Intelligence forecast. This comes after a pandemic-induced bump in 2020 and 2021, when growth was 11.2% and 4.3% respectively, when users flocked to Twitter for information. Usage will grow at a similar rate of just over 1% each year through the end of 2026, far below Facebook, Instagram, Snapchat, and TikTok. Most of Twitter’s growth will come from APAC, while growth in the US is turning negative for the first time since 2018. In 2022, the number of US monthly users will drop by 0.5% to 57.5 million. Growth will be slightly negative for the next three years, with the platform losing nearly 1 million US users by the end of 2026. Another concern—engagement among US users is stagnant. In 2022, adult Twitter users will spend 35 minutes per day on the platform on average, up 1 minute from last year. But engagement will fall back down to 34 minutes in 2023 and remain there through 2024. This forecast was made before Twitter accepted Elon Musk’s offer to purchase the platform. Jasmine Enberg, principal analyst at Insider Intelligence said: “While we now have a better idea of how Musk intends to increase usage of the platform – subscriptions, payments, and a mysterious business X – the goals he has set are lofty and signify a potential major shift in how Twitter is used.”

https://www.emarketer.com/newsroom/index.php/twitter-maus-set-to-grow-just-1-5-this-year/?fbclid=IwAR2-r34gMRw7Dj9bSuQDTNClOr3km3gZkbxK5xoqq5iGnFK2DBMbl2w382Y

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