April 13, 2020

Twitter growth


According to Twitter financial report on Q4 2019 the quarterly revenue of the company reached $1 billion for the first time (an increase of 11% year-over-year). ‘Monetisable daily active users’ (mDAU) number increased by 20% compared to previous year numbers reaching 152 million (or by 4.6% compared to Q3). Average US mDAU were 31 million for Q4 (just 20%), while the rest 121 million were international mDAU. About 88% of revenue came from adv…ertising. The rest is the revenue  from the data licensing and other. US revenue increased to $591 million (an growth of 17% year-over-year) and comprised to about 60% of total revenue. Total ad engagements grew by 29%, while cost per engagement (CPE) decreased 13%. Total revenue for 2019 were at $3.46 billion (an increase of 14% year-over-year). Jack Dorsey, CEO in Twitter, noted four areas of improvement for the social network going forward: shipping new products and features more quickly; combating misinformation and disinformation through ‘healthy public conversation’; improving the durability of revenue; and distributing its workforce globally. Twitter announced in the recent quarter it would ban all political advertising noting that the reach of political ads “should be earned, not bought”. The company announced in February it would crack down on deepfakes, alongside other media which it was believed was ‘significantly and deceptively altered or fabricated’.


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