June 6, 2020
Social media platforms actively develop commerce-focused approach. Nowadays e-commerce is much more interesting for users and make profit for retail companies. According to Amy Vener, head of global retail strategy at Pinterest an increase in users engaging with Pinterest’s shopping features is up to 44% from last year. Search activity is up to 80% year-over-year during last week of April, and it’s been up as much as 60% year-over-...year in previous weeks since mid-March. Shop the Look ads for mobile and a visual search tool were launched two years ago. Now the company decided to start several new products, including shopping features like the Verified Merchant Program. Pinterest’s team has to first vet any brand that applies to be verified to ensure the retailer has a clear shipping and return policy, provides customer service information as well as accurate price and availability information on products. Verified brands can upload their entire product catalog to Pinterest, and products are then displayed under a “Shop” tab on the brand’s homepage. They also get access to the platform’s new insights tool that can measure total sales impact of individual paid and organic Pins. For users, Pinterest added Shop From Board, Shop From Search and Shop From Pins features in April, as well as Style Guides, to make discovering new brands and products easier for shoppers. With Shop from Board, when users click on one of their own boards — say, Fashion Inspiration — Pinterest now includes a Shop tab that is inspired by things the user has pinned onto that board. All of the Shop From features show only in-stock and up-to-date product listings.