August 19, 2020
WPP and Kantar presented their latest report 2020 BrandZ on the Top 100 most valuable global brands. Total value of Top 100 brands reached $5 billion. The rate is 6% higher than in 2019 ($4.7 billion), while growth rate in 2019 was 7% compared to 2018. In 2006 total value of Top 100 brands was just $1.4 billion. During the five weeks from February 14 to March 20, when the MSCI World Index dropped 75% and the S&P 500 dropped 51%, th...e BrandZ Strong Brands Portfolio dipped just 42%, and the BrandZ Powerful Brands Top 10 Portfolio dipped only 37%. The pandemic did not hit leaders as much as others. Amazon (#1) stays on the top, and Apple (#2) again keeps second position. Microsoft (#3) and Google (#4) (they swapped places for third and fourth). About a half of brands are from the US, while about a quarter are Asian (17 of them are from China). Alibaba group (#6), and Tencent (#7) are leaders between Asian brands. Moutai (#18), the traditional Chinese alcohol beverages brand, increased 58%, and leads Top 100 ranking in percentage value increase. Instagram (#29) has the second pace of growth (+47%). Top European brands are at the end of Top 20 brands: SAP (#17) and Louis Vuitton (#19). Only Facebook (#8) and McDonald’s (#9) from Top 10 brands decreased their brand values (-7% and -1% respectively).