October 25, 2021

Intuit acquires mailchimp

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Intuit, the financial software company behind TurboTax, QuickBooks, Mint and Credit Karma, has agreed to buy Mailchimp for $12 billion. Mailchimp is a marketing automation platform and email marketing service, used by businesses to manage their mailing lists and create email marketing campaigns and automations to send to customers. Mailchimp’s acquisition by Intuit fits with its long-term strategy of becoming a center for small business growth. By uniting Mailchimp with Intuit’s other offerings, the software company hopes it can become the “single source of truth” for growing small to medium-sized businesses. With Mailchimp’s 13 million total users worldwide, of which 50% are outside the US, the acquisition promises to prove fruitful for both companies’ goals. Ben Chestnut, CEO and co-founder of Mailchimp, said: “By joining forces with Intuit, we’ll take our offerings to the next level, leveraging Intuit’s AI-driven expert platform to deliver even better products and services to small businesses.”

https://marketingtechnews.net/news/2021/sep/24/intuit-to-acquire-email-marketing-platform-mailchimp-for-12-billion/

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