December 10, 2019

Heavy ads blocker

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In September, Google announced an intention to implement a blocking of heavy ads in the Chrome browser. Chrome should unload iframes that use an egregious amount of CPU or network bandwidth. Common examples of heavy ads include cryptominers, ads that load large uncompressed image files, and ads that use javascript to decode video files. Intervention reports will be sent to iframes that are unloaded by the intervention, which ...will allow them to know when and why they were unloaded. Ad tagging will be used to define bad iframes. This feature does not work on Android WebView, so only one platform will not support heavy ads blocking. In November, Google already provided this feature in Chrome 80 Canary for testing. To enable it, you should visit the chrome://flags page, search for ‘heavy ad’, find in the highlighted results Heavy Ad Intervention, select Enabled, and restart the browser. This feature should allow Chrome to keep the mark of the fastest browser and improve the user experience. Also, the current version of Chrome protects users from abusive ads on websites through a built-in ad blocker that was announced in July and rolled out in November.

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