March 11, 2021

Digital time


US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019, according to eMarketer’s latest time spent forecast from Insider Intelligence. In 2020, US adults spent 7 hours, 50 minutes per day consuming digital media, up 15.0% from 6:49 in 2019, the biggest increase since 2012. Digital time accounted for 57.5% of adults’ daily media time in 2020, and that figure will reach 60.2% by 2022. Digital tim...e among US adults by media type is following: social network time 1:05, digital video time 2:13, digital audio time 1:29. Smartphones are driving a significant portion of adults’ total digital time. In fact, smartphone time surpassed 3 hours for the first time in 2020 (3:13), up from 2:45 in 2019. Desktop/laptop time will return to negative growth in 2021, but smartphone time will more than make up the difference. Growth in digital time will continue, albeit at much smaller rates. US adults’ daily digital time will gain another 7 minutes in 2021 to 7:57. It will then surpass 8 hours (8:02) in 2022 for the first time.
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