March 5, 2021
Dimensional Research surveyed nearly 400 active analytic professionals in business intelligence (BI) at their companies all across the world. The survey was sponsored by Fivetran. Just 2% of companies say they don’t use BI. Marketing (64%), finance (63%), sales (60%), executives (59%) and R&D (51%) are teams with the highest level of BI solutions usage. 71% of companies plan to hire more data analysts based on growing BI users over the... next 12 months. But just 50% of working time of analysts is spent for analyzing data. 34% of time wasted trying to access needed data. 68% of analysts have ideas to make their company more profitable but don’t have the time to implement them. 92% state they have needed to perform tasks outside their role. 90% of respondents say numerous data sources were unreliable over the last 12 months. 86% use data that is out of date, and 29% of them say that it more than 3 months old. Data integrity, quality and access are the top list of analyst challenges. 52% of companies use 11 or more data sources, 33% from 6 to 10. Just 4% of companies don’t use cloud-based data sources. Report is available in PDF.