August 7, 2018

Ai in copywriting


Google published research on a new AI algorithm that creates ‘coherent’ content from existing content at other web pages (). The algorithm essentially extracts the common parts from several sources; parts with differences are thrown away. The next step is creating an Abstractive Summary which is a form of paraphrasing. The result is new, ORIGINAL content that can be shown as an answer to a question (search request) without redirecting to… primary sources. Google has called it its own Wikipedia. In the future, this will allow Google to show users their own content with their own advertisements instead of somebody else’s content with their ads. News agency Reuters announced Linx Insight () – a new AI-powered tool which should help journalist to analyze data and suggest story ideas. It may also be able to write some sentences, which means routine tasks could be delegated to AI, thereby freeing up journalists for more creative endeavours. Another example is from Alibaba. They developed an AI tool capable of producing 20000 lines of content per second. The aim of this tool is to reduce the arduous workload of producing copy for product listings by retailers. The algorithm interprets existing human writing samples from e-commerce platforms using deep-leaning models and natural language processing technologies. According to Alibaba, its tool passed the Turing Test and is being used ‘millions of times a day’ by retailers such as Tmall, , Taobao. The tool can be accessed by selecting the option ‘Produce Smart Copy’ and choosing from samples with varying tones such as ‘promotional’, ‘functional’, ‘fun’, ‘poetic’, or ‘heartwarming’.

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