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Concerns about advertising

After the implementation of GDPR in Europe in 2018, we saw many small and big changes in privacy policies of companies. Facebook privacy scandals were a starting point for new discussion and demands for strong controls on personal data and sharing this information with third parties. The Californ...

Firefox’s anti-tracking changes

The Enhanced Tracking Changes in Firefox from Mozilla have made it impossible for publishers to monetize ads programmatically. The update, rolled out at the beginning of September 2019, blocks third-party cookies by default for all the browser’s users. Average revenue rates decreased by up to 15%...

Gen z as influencers

Gen Z has serious influence on household purchases. This is a common conclusion of several researches according to the article at Adweek (). A study from Snap and NCSolutions based on 19 Snapchat ad campaigns over a variety of formats and based on campaigns from 32 brands found that 63% of sales ...

Way of communication

According to a research study by marketing services company Infogroup, 39.4% of polled consumers were uncomfortable letting their information be used for marketing by any establishment. 26.6% of people were ready to share personal data with local businesses. Big companies and government departmen...

Marketing budgets, email marketing, gdpr training: 5 killer stats to start your week

Are these 5 content marketing myths holding you back

Although there may include a grain of truth, these myths ultimately stand in the way of content marketing success.

Snapchat come back

Snapchat’s stocks hit an all-time low in December 2018, reaching at $4.99, down from its start price in 2017 at $17. Many people preferred Instagram’s rip-off of Snapchat’s Stories feature that year. The earnings were about $13 million instead of the expected $244 million. The redesign of the pla...

Ai adoption

According to a survey from McKinsey about using Artificial Intelligence (AI) techniques for automation business processes of companies (), 24% of respondents answered that they had not deployed any of 11 offered core practices that would allow them to realize AI’s potential value. The highest per...

Programmatic ad spending in Europe

According to eMarketer, the amount of spending on programmatic digital ads in 2019 is expected to be 87% of the total digital ad spending in the UK, and to reach a record value of £5.69 billion with an 18.2% change from 2018. In 2020, this amount is estimated to reach £6.8 billion and be about 90...

Back to life with pinterest

According to Pinterest and new research from Neustar (), 5 US retail brands that participated in the research saw a 2x higher return on ad spend from Pinterest than from other social media and a 1.3x higher return than from traditional search. To get these results, on-line and in-store sales were...

Search ads in facebook

According to MarketingLand, Facebook has been testing the option to place ads in News Feed and Marketplace search results since December. This option is still available only for limited number of companies among retail, automotive and e-commerce advertisers. Jason Rudin, Facebook Product Manager,...

How define your social media strategy in 6 simple steps

Social media is an immensely powerful tool that, when used correctly, can increase brand awareness and perception, grow a loyal customer base and demonstrate an ‘always on’ customer service.