Blog

Ai adoption

According to a survey from McKinsey about using Artificial Intelligence (AI) techniques for automation business processes of companies (), 24% of respondents answered that they had not deployed any of 11 offered core practices that would allow them to realize AI’s potential value. The highest per...

September 21, 2019

Programmatic ad spending in Europe

According to eMarketer, the amount of spending on programmatic digital ads in 2019 is expected to be 87% of the total digital ad spending in the UK, and to reach a record value of £5.69 billion with an 18.2% change from 2018. In 2020, this amount is estimated to reach £6.8 billion and be about 90...

September 17, 2019

Back to life with pinterest

According to Pinterest and new research from Neustar (), 5 US retail brands that participated in the research saw a 2x higher return on ad spend from Pinterest than from other social media and a 1.3x higher return than from traditional search. To get these results, on-line and in-store sales were...

September 16, 2019

Search ads in facebook

According to MarketingLand, Facebook has been testing the option to place ads in News Feed and Marketplace search results since December. This option is still available only for limited number of companies among retail, automotive and e-commerce advertisers. Jason Rudin, Facebook Product Manager,...

September 13, 2019

How define your social media strategy in 6 simple steps

Social media is an immensely powerful tool that, when used correctly, can increase brand awareness and perception, grow a loyal customer base and demonstrate an ‘always on’ customer service.

September 4, 2019

Ad-block lost revenue

According to the Association for Online Publishers (AOP) in the UK, which audited ad-block rates for 11 of its members over the last three years, the growth of ad blocking was steady in the UK. Rates dropped for desktops, while mobile ad blocking continued to grow. The pace of growth became less ...

August 22, 2019

New chrome user data policy

Google announced in a blog new limits in its User Data Policy for third-party developers. This is part of Project Strobe for Chrome. All extensions should request access to the least amount of user data. Google requires more extensions to post privacy policy, including extensions that handle pers...

August 16, 2019

Social media ageing

According to the overview of Emily Knox, Head of Social and Content in Tug (), users of the most popular social media networks in recent years are the elderly. 15–25-year-old people were the core of each social network at the beginning of its working. World demographic trends toward increased lif...

August 12, 2019

Amazon prime day

Each year during the middle of summer Amazon provides consumers and brands with a sales marathon which hit all sales records. Some people named it ‘Christmas in July’ (). During this year 48-hour Prime Day event, Prime members purchased about 175 million items, exceeding last year’s Black Friday/...

August 10, 2019

Be a clown, advertiser

Create advertising that is likable, differentiates with personality, and provides consumers a respite from their stressful lives.

July 29, 2019

Blockchain for crm

Salesforce has announced the launch of a blockchain product. It is a low-code offer for CRM targeted at developers working on the Lightning platform. It should demonstrate in theory and practice how CRM can be extended to provide a secure distributed ledger to independently verify records and est...

July 25, 2019

Facebook own currency

Facebook has announced its own digital currency, Libra, which will be available in the first half of 2020. The rumours before the announcement called it GlobalCoin and classified as cryptocurrency. Facebook also described it as ‘powered by blockchain’. Facebook, along with 27 other partner compan...

July 24, 2019