Blog

Wasting budgets

According to a study conducted by Greenlight Commerce, British retailers were wasting on average £178,000 in failed eCommerce budgets, with some retailers (3%) revealing they had squandered up to £3 million. There was a lack of internal honesty and responsibility as to who should own up to poor p...

November 27, 2019

Us search ad revenue

According to eMarketer, total search ad revenue will grow by 18% to reach $55.17 billion in the US in 2019. Google’s share will be 73.1%, which translates to $40.33 billion. It will be dominant for many years, but its share will continue to decrease, falling to 70.5% of the market by 2021. Amazon...

November 22, 2019

Is libra going down?

According to Gizmodo (), several partners in Facebook’s Libra Association have left the project. PayPal was the first to abandon ship, followed by eBay, Stripe, Visa, and Mastercard. Each of the companies released statements generally expressing the view that they were supportive of new ideas to ...

November 21, 2019

Cmo spend survey

A recent study from Gartner () provides a detailed insight into the marketing strategies and investment plans of 342 marketing executives polled in North America and the UK at companies with $500 million to $5 billion or more in annual revenue. Marketing budgets represented 10.5% of annual revenu...

November 18, 2019

Coherence economy

New research from application network platform MuleSoft, which is a part of the Salesforce family () has found that 82% of more than 9,000 consumers polled in seven countries had seen a disconnected experience across either banking, insurance, retail, healthcare, or the public sector. Seventy-two...

November 15, 2019

Ai power for better accessibility

Manish Dudharejia, President and Co-Founder of E2M Solutions, emphasized the importance of new technologies to make on-line ecosystem more friendly for people with disabilities (). The accessibility of a website or an app is the important question not only for people with disabilities. But for th...

November 11, 2019

Connected shoppers

Salesforce has published the latest Connected Shoppers Report. It reveals the edge of shopping through the behaviours and expectations of over 10,000 global consumers across North America, Latin America, Europe, Asia Pacific and South Africa who were polled during June 2019. Eighty-six percent of...

November 8, 2019

Payment for search result

We live in an ever-changing world. According to Digiday (), France and German publishers have united to fight against Google’s refusal to pay publishers for the content that users click in search results. France is the first country which implemented a European Union Online Copyright Directive. I...

October 31, 2019

Branding for an addressable web app

More:

October 28, 2019

Control on influencers

According to a new study by the influencer marketing platform Takumi, which polled 4000 marketers, consumers and influencers across the UK, US and Germany, 86% of polled marketers suggested that they trusted influencers, but they were more likely ‘to stifle results by controlling the creative pro...

October 26, 2019

Problem of choice

According to the latest research by Zoovu (), consumers expect brands and retailers to provide a frictionless experience, guiding them to the perfect products and services. Modern digital shopping offers a lot of choices for consumers, so many of them become a victim of ‘choice paralysis’. 42% of...

October 22, 2019

Snapchat video ads

According to six agency buyers interviewed for an article by Digiday (), Snapchat is becoming a big contender for video ad budgets in the UK. More advertisers moved their ad budgets to Snapchat from Facebook, Instagram and YouTube. Its share is estimated in some cases as 20% of paid social budget...

October 21, 2019