Blog

34% of cmos do not trust their marketing data, according to research from marketing data analytics platform adverity. a number that rises to 41% among their data analyst colleagues. the very same divide deepens at the leadership level – with 51% of ctos a

Buzzfeed and tiktok

BuzzFeed and TikTok signed a year-long deal in which BuzzFeed will premiere multiple live video series on the social media platform and TikTok will secure sponsors for the shows. The deal marks the first time TikTok is working with a media company to sell sponsorships against weekly live shows on...

Apple’s growth

Apple once again became the largest smartphone brand in China in October 2021, according to recent Counterpoint’s Research Monthly Market Pulse. After significant drop of Huawei’s (excludes Honor) share from 40% in March 2020 to just 8% in October 2021 and rather stable level of Vivo and Oppo dur...

Us retail media ad spending

According to eMarketer’s data, retail media ad spending will surge 53.4% to $31.49 billion in 2021. This year’s growth follows nearly identical growth of 53.3% in 2020. It is continuing to gain share of the overall US digital ad market, reaching 14.9% in 2021. That share is expected to rise to 19...

Us holiday sales

US retailers will see the highest year-over-year growth in over 20 years as holiday retail sales reach $1.147 trillion, rising 9.0% from last year, according to Insider Intelligence forecast. The last time US holiday sales exceeded this growth was in 1999, according to US Census Bureau data. Holi...

Help for small businesses

A recent survey by Small Business Britain, in partnership with BT, found that 74% of small firms have increased their use of social media to promote their business on-line. 43% of those polled said they were using e-commerce more, while 30% had increased their use of paid social media advertising...

Digital asset management

Jake Athey, VP of marketing and customer experience at digital asset management (DAM) software provider Widen, spoke to MarketingTech about the importance of DAM to the markxeting strategy of organizations. He says that the most common DAM mistake is to assume that technology alone can fix an organization’s content problems.

Shoppers prefer strong community

According to a study by Amity, a tech platform that powers in-app social experiences, 72% of consumers in the UK are more likely to return to a brand that creates a strong on-line community. 63% of respondents admit they are more likely to buy from a brand that leverages engaging social features ...

Playbook for cmo

According to the latest Capgemini Research Institute report ‘A new playbook for chief marketing officers’, CMOs’ responsibilities are shifting, with around three quarters of them now responsible for contributing to business growth (76%) and data and technology (74%). While only 12% of marketers h...

Nuisance contacts

The Information Commissioner’s Office (ICO), the UK’s data watchdog, received a 60% rise in reports of nuisance calls, texts and emails in the first six months of 2021 compared to 2020. This is according to official figures analysed by legal firm Griffin Law. In the first half of 2021, the ICO re...

Holiday shopping preferences

48% of consumers in the UK plan to shop exclusively on-line, according to the 2021 Holiday Shopping Season survey by recommendation platform Outbrain. The study found that only 6% of consumers plan to shop exclusively in-store. Brand values will also play a role informing the brand that consumers...

Domino’s and emplifi

Pizza restaurant chain Domino’s has implemented Emplifi CX platform to better engage with customers on social media and increase call center efficiency. Emplifi Social Engage automatically searches for hundreds of keywords on Twitter and monitors the Domino’s Facebook page to identify posts requi...