Blog

Concerns about cookies

According to a study by RedBud ad tech consultancy commissioned by ID5 tech company (), 81% of websites had vendors identified as potentially causing privacy risks, either from a compliance or data-leakage perspectives. 68 of top news and magazines sites in the UK, Germany and France have been sc...

January 14, 2020

Ads repeating

During Digiday Video Advertising Summit in Palm Springs, California held in November 2019 experts have discussed various marketing challenges (). The control over frequency of showing same ads and its influence on results for streaming TV has been one of the problems discussed. Modern streaming s...

January 11, 2020

Slower ad growth

According to GroupM (), the US advertising market will grow at estimated rate 4% in 2020. This is slower than projected 6.2% growth to $244 billion in 2019. Ad spending forecast for 2021 is even lower, I.e. 3%. Most ad channels are expected to keep decreasing in 2020 (TV -0.9% vs -2%, newspapers ...

January 8, 2020

Tv tracking

According to tech columnist of the Washington Post Geoffrey A. Fowler (), smart TVs permanently spy on their users. As per eMarketer on average americans spend 3.5 hours daily watching TV. Users’ TV records may not contain sensitive search queries or transaction data, but that history allows for ...

January 6, 2020

Reaching personalisation

About 80% of marketers will abandon personalisation efforts by 2025 according to the latest news from the analyst firm Gartner (). About 27% of respondents said that data were the biggest obstacle. A similar number said that technology was a major hurdle to personalisation. Data and its various m...

December 28, 2019

Tictoc and tiktok

TicToc is a video news network from Bloomberg Media that was launched as a Twitter-based 24/7 streaming video network in December 2017. According to Bloomberg, it now reaches an audience of more than 90 million monthly views. Its audience increased by 79% in 2018 and had a ‘primarily younger demo...

December 26, 2019

Black friday event

Results from the biggest sale of this year have not been published by retailers yet, so Mike Klinkhammer, director of advertising sales at eBay EU, made notes about key moments of last year’s Black Friday (). Purchases in the Clothes, Shoes, and Accessories category on rose 36% on Black Friday c...

December 23, 2019

Hidden likes

According to CBS News (), Adam Mosseri, the head of Instagram, announced in an interview in June 2019 that Instagram would make the ‘like’ count private. This metric has become vitally important for many users. According to MediaCom’s report Connected Kids (), 52% of teens in the UK felt the need...

December 19, 2019

Rising customer expectations

According to research by Google and Kantar (), customer expectations of online retail are on the rise. An analysis of 33,500 shoppers across 17 countries (including about 2,000 from the UK) demonstrated the need for retailers to innovate and improve the customer experience at an ever-increasing r...

December 16, 2019

Heavy ads blocker

In September, Google announced an intention to implement a blocking of heavy ads in the Chrome browser. Chrome should unload iframes that use an egregious amount of CPU or network bandwidth. Common examples of heavy ads include cryptominers, ads that load large uncompressed image files, and ads t...

December 10, 2019

Amazon onsite associates program

According to Digiday (), Amazon has been rolling out its invite-only Onsite Associates Program in the UK. Affiliate publishers on the platform create product-buying guides which help consumers to find products during a search on Amazon. The program has been live in the US for nearly two years. US...

December 2, 2019

Uk digital ad spending

According to eMarketer, Google’s share of total digital ad spending in the UK will slightly decrease to 42.6% this year, compared with 42.9% in 2018. However, the company’s net UK digital ad revenue will grow in absolute value to 10%, which translates to £6.21 billion. These figures include searc...

November 28, 2019