Blog

Content marketing statistics

Siegemedia, a content marketing agency from the US, combined the most interesting and must-know content marketing statistics from various sources. Let’s make a short-list of them.

November 5, 2020

Youtube ranking

According to the recent talk by YouTube product managers and a freelance blogger Julia Fayre two metrics – Click-Through Rate (CTR) and Average View Duration (AVD) – are the most influential to viewers rankings and recommendation on their Home and Watch Next screens. CTR is the forefront in helping measure a video’s first impression.

November 4, 2020

Mindful wellness

Facebook has published the latest report on consumers' behavior and has found a new trend: a focus on mindful wellness due to the impacts of COVID-19. The 2020's stresses have prompted many people to re-think the ways they spend their time and money. 55% of Americans say that the pandemic has impacted their mental health.

November 3, 2020

TV vs streaming and short video

According to eMarketer data, people during pandemic have stayed at home but have not done the same with pay-TV subscriptions. Cable, satellite, and telecom TV providers lose the most customers ever. By the end of this year, 31.2 million US households will have cut the cable TV in aggregate.

October 27, 2020

Platform burst

Snapchat is rolling out a new tool for advertisers to reach more people more often. Platform Burst allows advertisers that buy media to ensure their campaigns reach a certain amount of people in the app over three or five days. Over this time period, Snapchat guarantees advertisers that those cam...

October 26, 2020

Pinterest growth

Nearly 50 million new customers started using Pinterest since the onset of the pandemic, according to the Pinterest statement. It has also secured more advertisers over the same period. They launched new solutions for advertisers in September. Pinterest opened three of the most visited areas to s...

October 25, 2020

Idfa receding

Apple’s restrictions on in-app tracking have been applied in September. Now apps have to explicitly ask users consent on being tracked. Availability of Apple’s Identifier for Advertising (IDFA) starts to recede since iOS 14 released. It will still be possible to combine certain attributes of a de...

October 23, 2020

Dovekey from google

Google’s deadline on plans to remove third-party cookies from the advertisement equation is coming closer, and developers are preparing potential solutions.
The Dovekey proposal is part of the Google “Privacy Sandbox” initiative that is going to replace the functionality served by cross-site trac...

October 20, 2020

Walmart’s growth

According to ModernRetail, during the pandemic, Walmart has benefited from being one of the only retailers prepared to adapt. Its stores were allowed to stay open. It had a grocery pickup and delivery operation in place before the pandemic. While Amazon struggled with a huge surge in orders and b...

October 19, 2020

E-commerce forecast

eMarketer had to change the forecast made in February (before pandemic) and decreased numbers. Global retail e-commerce sales will decelerate to a 16.5% growth rate in 2020 (down from 20.2% last year). eMarketer anticipates a collective $3.914 trillion in e-commerce sales this year. Before COVID-...

October 14, 2020

Autumn intentions

According to a recent survey conducted by eBay Advertising UK, 27% of consumers will be setting fresh intentions this September and will reset over the autumn months. 30% of respondents are reporting that they want to be inspired by brands as they look for ways to reinvent themselves. And 40% are...

October 12, 2020

Us b2b ad spending

According to eMarketer forecast US B2B businesses will spend $8.14 billion on digital ads in 2020 (22.6% more than 2019). At the same time total digital ad spending in the US will grow only by 1.7% to $134.66 billion. The US B2B healthcare sector is the fastest-growing B2B digital ad market, jump...

October 9, 2020