The total advertising audience on Facebook is thought to consist of around 2.14 billion people. What’s more, the average Facebook user clicks on 12 ads per month. But due to possible negative impact from Apple’s Limit Ad Tracking privacy initiative Beambox reminds some alternatives that advertiser should keep in mind: Google Ads, Pinterest, YouTube, and others.
Apple planned to ask users about their tracking with Identifier for Advertising (IDFA) since September 2020, but this privacy option has still not been invented. The new deadline is April 2021. After rolling out the app owners could see waves of people decide they don’t want to be tracked after they’ve been reminded they have a choice.
According to CNBC, Google shared some new findings showing the effectiveness of its Federated Learning of Cohorts (FLoC) proposal that’s part of the Chrome browser’s Privacy Sandbox. The Privacy Sandbox is an initiative launched in 2019 to find alternatives to the cookie while mitigating the impact on publishers and other players.
Darshan Shankavaram, a leader of digital customer experience practice at Capgemini, described the top trends that brands should be aware of in 2021. Enterprises are producing and gathering more data from a growing variety of sources such as mobile phones, social media, smart cars, smart speakers, Internet of Thing devices and more.
Many businesses are looking into marketing orchestration technology. This essentially synchronizes data from all sources to create a stronger hub for strategy and collaboration. According to the State of MarTech report, 84% of marketers stated that investing in new technology was a priority for 2021.
Forecast for consumers’ spend on holiday e-commerce purchases in the US in 2020 will be up 35.8% vs. 2019, according to eMarketer data. Estimated amount of on-line sales will increase $50.19 billion compared to 2019 and reach $190.47 billion. In-store holiday sales will decline by 4.7% to $822.79 billion
Socialbakers made some social media marketing predictions for 2021. Consumers are online and they expect brands to be where they are, responding to their questions and providing real-time feedback. So social platforms will play a bigger role in CX programs.
According to an article by Sibylle Tretera, head of creative strategy for Europe at Pinterest the percentage of users who visited places to shop on the platform grew more than 60% in the first half of 2020. There was a significant growth in use cases like ideas for cooking quickly and easily, crafts and lesson plans for kids, tips for growing vegetables, working from home and more during the early months of lockdown.
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McKinsey conducted a survey across 45 countries since March to September (update) and chose 13 key countries to analyse consumer’s behavior within a COVID-19 crisis. People in China, India and Indonesia were the most optimistic about country’s economic recovery after pandemic (the difference between very optimistic and very pessimistic answers were 45% to 55%).
According to the latest Omnisend report on email, SMS, and push message statistics based on usage of their own platform in Q3, automation drives over one third (32%) of revenue for e-commerce, despite accounting for 2% of email sends.
Interactive ads cut through the noise and “banner blindness” phenomenon and force consumers to participate in a branded experience that they help to create. Consumers can selectively engage with the elements of the ad that is appealing to them and ignore the rest. In short, consumers opt into an interactive experience.