Socialbakers made some social media marketing predictions for 2021. Consumers are online and they expect brands to be where they are, responding to their questions and providing real-time feedback. So social platforms will play a bigger role in CX programs.
According to an article by Sibylle Tretera, head of creative strategy for Europe at Pinterest the percentage of users who visited places to shop on the platform grew more than 60% in the first half of 2020. There was a significant growth in use cases like ideas for cooking quickly and easily, crafts and lesson plans for kids, tips for growing vegetables, working from home and more during the early months of lockdown.
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McKinsey conducted a survey across 45 countries since March to September (update) and chose 13 key countries to analyse consumer’s behavior within a COVID-19 crisis. People in China, India and Indonesia were the most optimistic about country’s economic recovery after pandemic (the difference between very optimistic and very pessimistic answers were 45% to 55%).
According to the latest Omnisend report on email, SMS, and push message statistics based on usage of their own platform in Q3, automation drives over one third (32%) of revenue for e-commerce, despite accounting for 2% of email sends.
Interactive ads cut through the noise and “banner blindness” phenomenon and force consumers to participate in a branded experience that they help to create. Consumers can selectively engage with the elements of the ad that is appealing to them and ignore the rest. In short, consumers opt into an interactive experience.
Siegemedia, a content marketing agency from the US, combined the most interesting and must-know content marketing statistics from various sources. Let’s make a short-list of them.
According to the recent talk by YouTube product managers and a freelance blogger Julia Fayre two metrics – Click-Through Rate (CTR) and Average View Duration (AVD) – are the most influential to viewers rankings and recommendation on their Home and Watch Next screens. CTR is the forefront in helping measure a video’s first impression.
Facebook has published the latest report on consumers' behavior and has found a new trend: a focus on mindful wellness due to the impacts of COVID-19. The 2020's stresses have prompted many people to re-think the ways they spend their time and money. 55% of Americans say that the pandemic has impacted their mental health.
According to eMarketer data, people during pandemic have stayed at home but have not done the same with pay-TV subscriptions. Cable, satellite, and telecom TV providers lose the most customers ever. By the end of this year, 31.2 million US households will have cut the cable TV in aggregate.
Snapchat is rolling out a new tool for advertisers to reach more people more often. Platform Burst allows advertisers that buy media to ensure their campaigns reach a certain amount of people in the app over three or five days. Over this time period, Snapchat guarantees advertisers that those cam...
Nearly 50 million new customers started using Pinterest since the onset of the pandemic, according to the Pinterest statement. It has also secured more advertisers over the same period. They launched new solutions for advertisers in September. Pinterest opened three of the most visited areas to s...