Blog

Consumers as individuals

Two years of a global pandemic, economic uncertainty and now macro-level global events have unsurprisingly caused consumer behavior to constantly shift, making it hard for brands to keep up. This is according to a new research from RAPP and Code (part of Omnicom Precision Marketing Group). 24% of...

Ad spend in eastern europe

Insider Intelligence expects the ongoing war in Ukraine to have a significant impact on ad spending in Russia, as well as Eastern Europe as a whole. By the end of 2022, Insider Intelligence expects total media ad spending in Russia (digital and non-digital) to drop by 49.7% year-over year to $3.5...

Personalization in the uk

According to a new report from eConsultancy in partnership with Cheetah Digital, more than 60% of UK consumers don’t trust social media platforms with their data (the same for 53% of Spanish and 66% of French). 64% of Brits share that they believe cookie tracking is “creepy”. E-mail is the UK con...

Mastercard acquires dynamic yield

Mastercard completed its acquisition of Dynamic Yield, a state-of-the-art personalization platform and decision engine company, from McDonald’s. Dynamic Yield joins Mastercard’s growing Data & Services organization, which has more than 2,000 data scientists, engineers and consultants that serve c...

Marketing spend

Annual marketing spend will reach $4.7 trillion by 2025, according to a new report from  industry analyst firm Forrester. This growth will be represented by $1.1 trillion from 2021 to 2025 at a compound annual growth rate (CAGR) of 7% — an acceleration above the 5% CAGR from 2015 to 2019. US Comp...

Affise launches reach

Affise, a partnership marketing tech provider, launched its latest product – Affise Reach – which allows brands to directly organise, implement, and measure partnership marketing campaigns without support from a third party. Using Affise Reach, marketing teams can search a database of vetted part...

Vamp as tiktok partner

Global influencer marketing and content creation platform, Vamp, has been badged as an official TikTok Marketing Partner. The creator economy is growing fast and the rapid rise of TikTok creators plays a significant role. More than 50 million people around the world now consider themselves a crea...

Private messaging

60% of EU customers and 51% of US customers prefer messaging over e-mail or phone calls as they believe it is faster and more convenient, according to a study by Spectrm, a marketing platform businesses use to automate one-to-one conversations with consumers on messaging channels. 81% of EU and 7...

Linkedin acquires oribi

LinkedIn has entered into an agreement to acquire Oribi, an Israel based marketing analytics company. As part of the agreement, LinkedIn will also open a new office in Tel Aviv. Through the integration of Oribi’s technology into LinkedIn’s marketing solutions platform, customers will benefit from...

Infosys acquires oddity

Infosys, a specialist in next-generation digital services and consulting, has agreed to acquire Oddity, a Germany-based digital marketing, experience, and commerce agency. Oddity is one of the largest independent digital agencies from Germany, with more than 300 digital experts located in Stuttga...

97% of european companies have moved at least part of their digital marketing in-house, according to a study by creative management platform bannerflow. more than half of respondents have increased in-house team headcount by one to two people (29%) or thr

Consumer behavior

According to a study by Ve Global, 14% of consumers in the UK browse on-line stores every day without any intention to buy anything at all. 37% of consumers are adding items to their basket to save them for later, not necessarily to purchase. The key finding is in fact that the missed sales oppor...