Blog

Ai spending

Plenty of use cases are driving the artificial intelligence (AI) market within retail, such as reducing cost and improving the effectiveness of inventory management. The ongoing Covid-19 pandemic has seen AI retail software becoming ‘ever more important’. Analyst firm Omdia presented a report cal...

May 10, 2020

Marketing data and analytics

Customer surveys remain the most popular way for collecting customer experience (CX) data. According to Gartner, 80% of organizations with positive revenue growth and 58% of non-growth organizations use customer surveys to collect CX data. Surveys and other tools like focus groups and usability t...

May 7, 2020

Impact of cookies lack

According to the latest report from Mymyne, a contextual audience optimization provider, which polled 100 senior marketing professionals while almost 39% of respondents in creative roles felt as though the impact of Google’s move to end third-party cookies by 2022 would be ‘highly positive’, only...

May 4, 2020

Ad block rises

According to WARC report based on data from Blockthrough and PageFair, global usage of ad blockers in Q4 2019 increased to 764 million people. This number is about 18.5% of modern global Internet users (4.1 billion according to ITU estimation). Currently this is a maximum level and almost twice m...

April 27, 2020

Brands at social media

According to a report from Boston Digital agency consumers are drawn to and will purchase from brands that entertain, inform and interact with them via social media. 554 people of different age groups, genders and geographic areas have been surveyed. 65.3% of consumers are likely to buy from bran...

April 23, 2020

Twitter growth

According to Twitter financial report on Q4 2019 the quarterly revenue of the company reached $1 billion for the first time (an increase of 11% year-over-year). ‘Monetisable daily active users’ (mDAU) number increased by 20% compared to previous year numbers reaching 152 million (or by 4.6% compa...

April 13, 2020

Cmo responsibilities and data

A new report from The CMO Club, alongside Deloitte (), has explored the balance to assess the future of the marketing organization and where the leader sits. The study, which polled more than 400 senior marketing executives worldwide, found that brand visibility still trumps all when it comes to ...

April 7, 2020

State of in-house marketing

According to Bannerflow’s article at Digiday on in-house digital marketing report (), which surveyed 200 European marketers, the biggest reasons for brands to use in-house digital marketing are cost savings and higher return on investment (ROI), rather than the impact on creativity. 60% of senior...

April 4, 2020

Some coronavirus effects

Recent months we see some shifts launched by novel coronavirus. A lot of people over the world have to stay at homes: adults work remotely, kids and students cannot visit schools and colleges. Due to new long kids holidays TV has changed schedules and broadcast more cartoons and content for kids....

April 1, 2020

What consumers want

According to a Sprout Social’s survey of 1013 US consumers 80% of respondents believe that society is more divided today than it has ever been before, and, moreover, 55% blame social media for that. However 91% of consumers at the same time believe social media can connect people, and 78% expect ...

March 28, 2020

Brand suitability

According to an article at Digiday brand safety is replaced by brand suitability. After brand safety crisis in 2017 when advertisers found their YouTube ads had appeared next to videos about terrorism, strict approach of blocking anything suspicious became standard. Heavy block lists together wit...

March 23, 2020

Ad investment forecast

According to WARC global investments are to show the 6% growth to $656 billion in 2020. This is much higher than 2.5% in 2019, but less than 7.3% in 2018. GDP and consumer expenditures show a correlation with ad forecast, according to data from Euromonitor and the International Monetary Fund resp...

March 21, 2020