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Duopoly ad world

The New York Times reported, citing research by LUMA partners, that the number of independent ad tech companies decreased by 21% since 2013 to just 185 firms. Another indicator is the level of venture investment in ad companies. It reached its highest level of $3 billion in 2015, but the forecast...

Shoppers’ preferences

According to a survey by inRiver (), almost half of European shoppers (45%) prefer to visit Amazon as the first place in the purchasing process. About 6,000 consumers across Europe were polled. Only 11% of respondents visited a brand’s site in the initial stage of purchase. Twenty-eight percent o...

Overestimated ar and vr

There are many articles and studies about the modern technologies AR and VR, which aspire to remake the retail landscape. Some of the interest is explained by the ‘wow’ factor, as marketers try to persuade others that the new technologies are shifting the frontiers. But a new study by Censuswide ...

2018 digital ad spending in uk

According to a report by the IAB UK and PwC about digital ad spending in the UK in the first half of 2018 (a preliminary report before the release of annual data), search advertising accounted for 52% of all digital ads, with an amount around £3.3 billion. Total spending increased by 15% year-on-...

Amazon growth

According to an eMarketer report, Amazon ranked third after Google and Facebook in digital ad revenue in the US (). The forecast of Amazon ad revenue by the end of 2018 was only 4.15% of total US ad revenue. But while Google and Facebook’s market share decreased, Amazon’s was growing. Amazon mobi...

GOOGLE+ SUNSETTING

Google+ is a social network from the tech giant Google. Many users utilize the email service Gmail, and other services like Google+ may also be activated. The number of active users of Google+ is small – about 500,000. In a blog, Google has announced a plan of ‘sunsetting’ t...

Google and facebook are teaming up against their bosses

Tiku says the anti-arbitration campaign represents a watershed moment for tech’s budding labor movement, because it involves multiple companies. Googlers crowdsourced employment contracts from Facebook, Uber, and other companies, she reports, as well as contractors. They found that none of the co...

Five things marketers will need to stop doing in 2019

Ebay vs amazon

EBay and Amazon provide marketplaces for third-party sellers with commission for payments, shipping, etc. Both giants have their own history of developing tools for participants, and both want to increase the number of sellers, especially successful sellers. Engaging new participants is a normal ...

Block-chain for personal data

IAB's Tech Lab announced PrivacyChain, which is a block-chain-based protocol that allows companies to track consenting user's personal data. Previously, some developers offered to use block-chain solutions for making advertising and purchasing process more transparent for advertisers, publishers,...

Paying for personalization

According to a study by a marketing company DataStax (), more than half of international adults say that personalization is very important to their experience. Nearly 5160 adults aged 18+ were polled on-line in the US, the UK, Germany and France. Fifty three percent of Americans are more willing ...

Return visits and conversions

According to a global study by Wolfgang Digital of 250 million e-commerce web-sites with €500 million in on-line revenue, return visits by users should be a priority for developing a marketing strategy. Average conversion rates (CR) per visit are just 1.8%. Engaging new users is an important targ...