Blog

Non-ai startups

The London-based venture capital firm MMC studied about 2830 artificial intelligence startups in 13 European countries, reviewing their ‘activities, focus, and funding’. Its report () states that 40% of companies that were classified as AI companies didn’t actually use AI in a way that was ‘mater...

April 30, 2019

Humanless customer interactions

We live in a rapidly changing world. Technologies, capabilities and expectations are growing at a fast pace. Expectations are now a key driver of requests and innovations. Automation is one of the ways in which businesses are trying to satisfy consumer’ demands for quick and relevant responses. A...

April 26, 2019

Email marketing for millennials

Millennials’ spending power will overtake that of their predecessors, Generation X, by 2020, according to a World Data Lab report, so it is very important for marketers to understand millennials’ behaviour and preferences. Email is not an obsolete tool. The large majority (72%) of people aged bet...

April 24, 2019

Facebook relevance metrics

Facebook has announced that it is going to stop using its current relevance score metric. Relevance scores measure whether ads are relevant to the audience they reach. Over next few months three more granular relevance metrics will replace the current relevance metric. Quality ranking and engagem...

April 22, 2019

In-app buying in instagram

Instagram has announced a new feature, Checkout, that allows people to buy directly from brands without leaving the mobile app. When you tap a brand’s shopping page to view a product you’ll see a ‘Checkout on Instagram’ button on the product page. You’ll tap it to select various options such as s...

April 18, 2019

Focus on data

A marketing platform for mobile brand YouAppi polled 543 of the world’s top in-house and agency marketers to find out how critical data had become (). The overwhelming majority of respondents (98%) said they had increased their organisational investment in data. 97% said that they had seen improv...

April 17, 2019

What makes an instagram stories ad fly? these 5 elements

In August 2016, Instagram gave users a new way to share content and interact with one other throughout the day. Its name: Instagram Stories. Today, over 500 million people are creating or engaging with Stories every day.
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April 9, 2019

Programmatic, snapchat users, food inflation: 5 killer stats to start your week

We arm you with all the stats you’ll need for the week ahead.

April 9, 2019

Marketing and niche networks: why people are taking refuge in intimate social media

People had high hopes for the internet, but the dream of interconnected and democratised communication has been shaken-up. Openness online is intertwined with cyber abuse and data privacy woes, and people have become wary of the threats brought by vast global networks. With the revelation of filt...

April 4, 2019

Corporate consumers

About a quarter of UK consumers make purchasing, employment and investment decisions based on a company’s reputation, according to the UK branch of the MWWPR agency (see infographic ). They call such consumers “corpsumers” (corporate consumers). People in this category are more likely than averag...

April 1, 2019

Digital world – e-commerce

Hootsuite presented a detailed annual report on the penetration of digital world into our lives (available from ). This is the third part of the release of data about e-commerce activities. 84% of Internet users searched online for a product or service to buy and 91% visited an online retail stor...

March 30, 2019

Digital world – social media

Hootsuite presented a detailed annual report on the penetration of digital world into our lives (available from ). This is the second part of the release of data about social media usage. The average social media penetration compared to population aged 13+ is 58%, and completely different from th...

March 28, 2019