Blog

Visual search vs voice

According to an eMarketer report, the approximate number of monthly visual search requests is over 1 billion, compared to hundreds of billions of text searches. But growth is strong. Pinterest, for instance, reported 600 million monthly visual searchers in February 2018, with a 140% jump from 250...

February 22, 2019

Voice search opportunities

Marketing agency BrandContent surveyed 2003 adults through Atomik Research in the UK about voice search preferences. The survey found that 34% of respondents spend an average 15 minutes a day and 41% spend at least half an hour a day using voice assistants. It found that 22% of adults use voice s...

February 21, 2019

About blockchain in marketing

Blockchain technology is not only about cryptocurrency. According to an article in Harvard Business Review (), possible blockchain influence on different aspects of marketing, advertising and business-consumer interactions will be tremendous. But only 8% of companies, according to the CMO survey...

February 18, 2019

Ai for consumer-first martech

The CMO club, with more than 650 members, together with Selligent Marketing Cloud, which provides more than 700 brands, presented a report of issues of building strong consumer-centred relationships. Personalization nowadays can be achieved by using AI technologies with access to big data (clouds...

February 15, 2019

Sap acquired qualtrics

At the end of 2018, SAP announced its acquisition of Qualtrics (). The amount of the deal was about $8 billion. SAP provides businesses with enterprise software and cloud services. SAP claims that its software is involved in more than 75% of the world’s transactions. Qualtrics offers a platform w...

February 14, 2019

Messengers integration

According to an article in The New York Times based on statements of Facebook and anonymous speakers (), Mark Zuckerberg plans to integrate WhatsApp, Instagram and Facebook Messenger. Many years ago, the position of CEOs was united that each platform would work independently. Jan Koum, WhatsApp f...

February 13, 2019

Six-second video ads

Video ads have become a popular ad format, and spending on video ads overtook banner ads in 2017 in the UK. Video ads appear on web pages, but the most frequent uses of video ads are in ads before, during and after using mobile applications and before and during viewing online videos (on YouTube,...

February 11, 2019

Inmobi bought pinsight media

According to a statement of the Indian-headquartered marketing tech group InMobi, the US telecom company Sprint sold its mobile and data advertising company Pinsight Media to InMobi. InMobi plans to inherit 100% of Sprint’s Pinsight team based in Kansas City. Combining network-level data with dat...

February 8, 2019

Digital marketing in professional services

reflects on the Propero Partners report titled ‘State of Digital Marketing in Professional Services 2018’ (). Senior decision makers from different professional services were surveyed. There were consulting companies of varying sizes and differing years of operation, including management consulti...

February 7, 2019

Important moments for

MARKETERS IN 2018
Rakuten Marketing surveyed over 1,000 marketers from the US, UK, France, Germany, Australia
and Singapore () in 2018 for what important moments were in their plans and...
strategies. The main theme was the wasting of the marketing budget: an average of about 26% of
budgets were ...

January 31, 2019

Twilio buys sendgrid

According to an announcement by Twilio, Twilio’s and SendGrid’s boards of directors approved the deal for acquisition of the email API platform SendGrid by Twilio. Twilio is used by more than 40,000 companies worldwide such as Airbnb and Netflix. Twilio provides software developers and services w...

January 29, 2019

40 creative ads that will inspire you

Advertising is often very difficult, but fortunately there are many different strategies to creating the perfect ad. In the age of image-based social media and infographics, many businesses are focusing their ads around a single large image meant to draw viewers in. Others are taking a slightly m...

January 28, 2019

Full name * Please enter a valid name Company name Email * Please enter a valid email Skype / Phone