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Important moments for

MARKETERS IN 2018
Rakuten Marketing surveyed over 1,000 marketers from the US, UK, France, Germany, Australia
and Singapore () in 2018 for what important moments were in their plans and...
strategies. The main theme was the wasting of the marketing budget: an average of about 26% of
budgets were ...

Twilio buys sendgrid

According to an announcement by Twilio, Twilio’s and SendGrid’s boards of directors approved the deal for acquisition of the email API platform SendGrid by Twilio. Twilio is used by more than 40,000 companies worldwide such as Airbnb and Netflix. Twilio provides software developers and services w...

40 creative ads that will inspire you

Advertising is often very difficult, but fortunately there are many different strategies to creating the perfect ad. In the age of image-based social media and infographics, many businesses are focusing their ads around a single large image meant to draw viewers in. Others are taking a slightly m...

Duopoly ad world

The New York Times reported, citing research by LUMA partners, that the number of independent ad tech companies decreased by 21% since 2013 to just 185 firms. Another indicator is the level of venture investment in ad companies. It reached its highest level of $3 billion in 2015, but the forecast...

Shoppers’ preferences

According to a survey by inRiver (), almost half of European shoppers (45%) prefer to visit Amazon as the first place in the purchasing process. About 6,000 consumers across Europe were polled. Only 11% of respondents visited a brand’s site in the initial stage of purchase. Twenty-eight percent o...

Overestimated ar and vr

There are many articles and studies about the modern technologies AR and VR, which aspire to remake the retail landscape. Some of the interest is explained by the ‘wow’ factor, as marketers try to persuade others that the new technologies are shifting the frontiers. But a new study by Censuswide ...

2018 digital ad spending in uk

According to a report by the IAB UK and PwC about digital ad spending in the UK in the first half of 2018 (a preliminary report before the release of annual data), search advertising accounted for 52% of all digital ads, with an amount around £3.3 billion. Total spending increased by 15% year-on-...

Amazon growth

According to an eMarketer report, Amazon ranked third after Google and Facebook in digital ad revenue in the US (). The forecast of Amazon ad revenue by the end of 2018 was only 4.15% of total US ad revenue. But while Google and Facebook’s market share decreased, Amazon’s was growing. Amazon mobi...

GOOGLE+ SUNSETTING

Google+ is a social network from the tech giant Google. Many users utilize the email service Gmail, and other services like Google+ may also be activated. The number of active users of Google+ is small – about 500,000. In a blog, Google has announced a plan of ‘sunsetting’ t...

Google and facebook are teaming up against their bosses

Tiku says the anti-arbitration campaign represents a watershed moment for tech’s budding labor movement, because it involves multiple companies. Googlers crowdsourced employment contracts from Facebook, Uber, and other companies, she reports, as well as contractors. They found that none of the co...

Five things marketers will need to stop doing in 2019

Ebay vs amazon

EBay and Amazon provide marketplaces for third-party sellers with commission for payments, shipping, etc. Both giants have their own history of developing tools for participants, and both want to increase the number of sellers, especially successful sellers. Engaging new participants is a normal ...