Blog

Platform burst

Snapchat is rolling out a new tool for advertisers to reach more people more often. Platform Burst allows advertisers that buy media to ensure their campaigns reach a certain amount of people in the app over three or five days. Over this time period, Snapchat guarantees advertisers that those cam...

October 26, 2020

Pinterest growth

Nearly 50 million new customers started using Pinterest since the onset of the pandemic, according to the Pinterest statement. It has also secured more advertisers over the same period. They launched new solutions for advertisers in September. Pinterest opened three of the most visited areas to s...

October 25, 2020

Idfa receding

Apple’s restrictions on in-app tracking have been applied in September. Now apps have to explicitly ask users consent on being tracked. Availability of Apple’s Identifier for Advertising (IDFA) starts to recede since iOS 14 released. It will still be possible to combine certain attributes of a de...

October 23, 2020

Dovekey from google

Google’s deadline on plans to remove third-party cookies from the advertisement equation is coming closer, and developers are preparing potential solutions.
The Dovekey proposal is part of the Google “Privacy Sandbox” initiative that is going to replace the functionality served by cross-site trac...

October 20, 2020

Walmart’s growth

According to ModernRetail, during the pandemic, Walmart has benefited from being one of the only retailers prepared to adapt. Its stores were allowed to stay open. It had a grocery pickup and delivery operation in place before the pandemic. While Amazon struggled with a huge surge in orders and b...

October 19, 2020

E-commerce forecast

eMarketer had to change the forecast made in February (before pandemic) and decreased numbers. Global retail e-commerce sales will decelerate to a 16.5% growth rate in 2020 (down from 20.2% last year). eMarketer anticipates a collective $3.914 trillion in e-commerce sales this year. Before COVID-...

October 14, 2020

Autumn intentions

According to a recent survey conducted by eBay Advertising UK, 27% of consumers will be setting fresh intentions this September and will reset over the autumn months. 30% of respondents are reporting that they want to be inspired by brands as they look for ways to reinvent themselves. And 40% are...

October 12, 2020

Us b2b ad spending

According to eMarketer forecast US B2B businesses will spend $8.14 billion on digital ads in 2020 (22.6% more than 2019). At the same time total digital ad spending in the US will grow only by 1.7% to $134.66 billion. The US B2B healthcare sector is the fastest-growing B2B digital ad market, jump...

October 9, 2020

Uk ad spending

Total media ad spending in the UK will decrease by 7.5% in 2020 to £21.03 billion ($26.84 billion), according to a forecast from eMarketer. This decrease in expenditures can be caused by the lack of spending on traditional media, which will drop by 22.6%. Digital ad spending will remain relativel...

October 5, 2020

Instagram reels

According to Ralph Creative agency, Instagram Reels is a new powerful feature of creating and sharing short video content for anyone. Reels was launched in August 2020 in 50 countries, but earlier last year it trialed in Brazil. It is a typical strategy for Facebook/Instagram to make their own ap...

September 14, 2020

Consumer behavior

McKinsey conducted a survey across 12 countries in July to understand consumer’s sentiment and behavior due to a COVID-19 crisis. People of China and India were the most optimistic about country’s economic recovery after pandemic (the difference between very optimistic and very pessimistic answer...

September 10, 2020

Uk adspend

The latest Advertising Association/WARC Expenditure Report shows UK adspend is predicted to fall 15.6% year-on-year in 2020 to £21.4 billion. It is a slight better value than the estimated drop of 16.7% in April. Total adspend increased 2.9% year-on-year and reach £6.4 billion in Q1 2020, while 3...

September 7, 2020