Blog

Digital marketing trends

Here are five digital marketing trends from Sean Cotton, the president and co-founder of Coegi, that should play a role in how your brand approaches its marketing strategy well into the future.

April 15, 2021

A year after covid

Socialbakers published their latest report State of Social Media Marketing – A Year After COVID. The data reveals the magnitude of the shift to the digital marketing environment. Social media played a key role in this wave of digital transformation and as a result social media ad spend skyrockete...

April 9, 2021

Email marketing

While many brands have opted to spend their budgets on digital and social media marketing, there is a more tried channel that has stolen the spotlight: email.
According to SparkPost’s recent study 44% of marketing leaders increased their email budget in 2020. During a time in which people were sp...

April 7, 2021

Marketers expectations

Iterable surveyed 500 business-to-consumer (B2C) marketers across the US and UK to gauge their plans for 2021 and identify what really matters to marketers.
Marketers’ top three business priorities for 2021 are to increase new customer acquisition (65%), improve data management (44%) and optimize...

April 5, 2021

Consumers survey

According to Selligent’s most recent consumer survey, 60% consumers now focus on buying essential items and 29% say their shopping behaviors have changed forever. 75% of global respondents reporting that they have less work. People do remain optimistic overall with the vast majority (82%) believi...

April 4, 2021

Social platforms will play a bigger role in cx programs

The pandemic has had a huge impact on the way consumers engage with brands. One area where this is most obvious is the rise in conversational messaging happening across social and chat applications. Customer conversations are moving away from traditional call centres and emails as brands shift to meet the customer on their preferred channels. Consumers are online and they expect brands to be where they are, responding to their questions and providing feedback in real-time.

March 30, 2021

Transparency in programmatic ads

Programmatic ads buying needs transparency for many time. Last year, for the first time, programmatic ad spending in the US on private marketplaces (PMP) surpassed that on open exchanges (12.3% vs 11.8% respectively), according to eMarketer. PMPs are a subset of real-time bidding (RTB). At the sa...

March 19, 2021

Google vs australia

News publishers in Europe and Australia lobby new laws that make search engines pay them for news that appear in search results. Australian government is closed to implement such law sooner. That’s why Google as the world’s most popular search engine have to negotiate about a deal with News Corp ...

March 15, 2021

Digital time

US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019, according to eMarketer’s latest time spent forecast from Insider Intelligence. In 2020, US adults spent 7 hours, 50 minutes per day consuming digital media, up 15.0% from 6:49 in 2019, the bigges...

March 11, 2021

Data utilization

Nearly 60% of marketing technology leaders said they expected moderate to severe cuts to their martech budgets, according to Gartner. Gartner surveyed 387 marketing technology leaders to understand current, and future, martech spending trends and released Marketing Technology Survey 2020 report. ...

March 9, 2021

Data collaboration

Data collaboration solutions can help understand customers better while preserving data privacy, according to a recent research from the Winterberry Group, sponsored by LiveRamp. 64.3% of US and 45.6% of UK respondents of surveyed marketing leaders say they are either currently collaborating with...

March 7, 2021

Business intelligence

Dimensional Research surveyed nearly 400 active analytic professionals in business intelligence (BI) at their companies all across the world. The survey was sponsored by Fivetran. Just 2% of companies say they don’t use BI. Marketing (64%), finance (63%), sales (60%), executives (59%) and R&D...

March 5, 2021

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