Blog

State of marketing

Salesforce’s latest global State of Marketing Report, which gathered data from almost 7000 marketing leaders globally, had three overarching findings:
• Marketing transformation is taking on new urgency.
• More empathetic marketing is being achieved due to greater data and personalization....
• M...

July 2, 2020

New e-commerce reality

According to insights from Klaviyo there is aftermath of Covid-19 in retail.
Across 32500 Klaviyo customers in 82 countries, sales are going up by on an average of 71.8% between March 15 and April 19 of 2020 on a weekly basis . As for consumers, more than 69% of respondents reported spending more...

June 30, 2020

Google shopping

According to ModernRetail, Google is trying to use an opportunity to engage sellers into its Google Shopping platform. The pandemic has highlighted some fresh dangers of relying too heavily on Amazon. For sellers of non-essential goods who relied on Fulfilled by Amazon (FBA), some of them had no ...

June 25, 2020

Visual content

According to a Venngage survey of 200 content managers 90% of content marketers consider visual content as highly important, or think that their marketing strategy is nothing without visual content. 74% of marketers said that more than 70% of their content contained some form of visual (10.5% gro...

June 16, 2020

Trust, speed, relevance

Trust, speed, and relevance may be the most important currencies during a crisis. Businesses must adapt quickly and leverage technology to gain a competitive advantage, according to ZDNet. Economy has increased pace of its transformation to digital economy. Brian Solis, global innovation evangeli...

June 11, 2020

Google web store cleaning

The Chrome Web Store currently lists more than 200,000 extensions. According to ZDNet Google has announced new rules for the Web Store in an attempt to cut down the number of shady Chrome extensions. Due to Chrome's success as today's top browser platform, the Chrome Web Store has seen an influx ...

June 9, 2020

Pinterest for e-commerce

Social media platforms actively develop commerce-focused approach. Nowadays e-commerce is much more interesting for users and make profit for retail companies. According to Amy Vener, head of global retail strategy at Pinterest an increase in users engaging with Pinterest’s shopping features is u...

June 6, 2020

Diy beauty

During the lockdown period most people interests shift to online self-care tutorials, tools and cosmetics for home usage. For instance, the nail-care industry has observed lift at sales following a five-year slump. E-commerce sales of Nail Inc. in the US increased by 571% over the 5 weeks of Apr...

June 4, 2020

Undesired coronavirus

According to Digiday, publishers keep observing block of coronavirus ads by advertisers. Advertisers mostly ignore the arguments for necessary changes in their keyword-based approaches to avoid coronavirus news. However Integral Ad Science, a brand safety provider, released a study in April provi...

May 30, 2020

Payment delays

Digiday announced that payment periods could become longer with late payments occurring more frequent. According FastPay data, which provides both invoice factoring and access to media companies capital through the first three weeks of April 2020, payment delays on invoices to publishers and medi...

May 26, 2020

Budget cutting

According to a recent Interactive Advertising Bureau (IAB) study, more than a quarter of the 400 surveyed buy-side decision-makers said they planned to reduce the budget to buy ads on news publishers in the short-term. Conversely, just 18% of those surveyed said they planned to reduce spend on pr...

May 19, 2020

Amazon cuts rates for publishers

According to Business Insider, Amazon plans to cut commission rates for its affiliate program. Amazon previously cut ties with third-party firms like Skimlinks, Narrativ, and Rakuten that publishers use to drive traffic to multiple retailers. Skimlinks said that it's advising publishers to divers...

May 15, 2020