Blog

One more word against google

Google pays close attention to its advertising programs: in 2020, advertising pulled in $146.9 billion of its $182.5 billion annual revenue, or 80% of its total revenue, according to CMSWire,Google started testing the open-source Privacy Sandbox for new way of targeting ads without third-party co...

June 9, 2021

No cookies concerns

Digiday researched marketers’ expectation from Google’s rejecting of third-party cookies. Simple explanation is in fact that Google restricting third-party ad tech companies from operating on its networks. “I highly doubt that this change is done purely to support the privacy topic and is disconn...

June 4, 2021

Personalized posts

The New York Post is one of many publishers that’s recently learned its audience trusts their shopping recommendations. The Post has been displaying a widget across its pages filled with posts published by its commerce team since March 2021. The contents of the widget depend on what the Post know...

June 1, 2021

Moving to the zoom city

According to a Pew Research poll, 5% of the US population moved because of the Covid-19 outbreak, while 11% of people aged 18 to 29 years old did so (). Financial strain was reported as the primary reason of people moving. According to a study by Audience Town, an ad tech platform for real estate...

May 29, 2021

Text messages

The messages app is starting to become the most sought-after piece of digital real estate among brands and retailers according to Digiday. That’s because brands are finding it more difficult to get customers to pay attention to emails, as some customers have now signed up for email updates from d...

May 24, 2021

Loyalty programs

YouGov polled 1200 US adult consumers on-line in April 2021 (). This survey revealed that 88% of respondents were willing to share their information if they saw value in the exchange. Consumers aged 18–29 were slightly more likely to say they would share their personal data with a brand in exchan...

May 19, 2021

Floc effectiveness

Google offered a technology called Federated Learning of Cohorts (FloC) in October 2020. It will place users of certain habits into “cohorts” that brands can target instead of individual users. This solution should replace third-party cookies. At the beginning of this year Google said that advert...

May 15, 2021

Amazon ad market share

According to eMarketer data (), Amazon’s US advertising business grew by 52.5% to $15.73 billion last year. Therefore its market share increased from 7.8% in 2019 to 10.3% in 2020. Growth was driven by search revenues from Sponsored Products and Sponsored Brands, while video ad revenues on proper...

May 11, 2021

About third-party cookies

Chrome and Chromium-based browsers (share 63.6% of all users) will stop supporting third-party cookies in 2022. Safari (19.4%) and Firefox (3.65%) stopped tracking users via third-party cookies over a year ago. Yaroslav Kholod, director of programmatic operations at Admixer, describes situation w...

May 7, 2021

Online grocery sales

Amid the pandemic, tens of millions of US consumers became on-line grocery buyers for the first time, according to eMarketer’s latest forecast on US grocery sales (). In 2021, this behavior will go from trial to habit for many shoppers. On-line grocery sales grew 54.0% in 2020 to reach $95.82 bil...

May 3, 2021

China’s retail

eMarketer forecasts that 52.1% of China’s retail will come from e-commerce in 2021, up from 44.8% last year. It will be for the first time anywhere. This datapoint remains far out of reach for any other country in the world. The next highest rate of e-commerce as a share of total retail sales is ...

April 28, 2021

Servicenow acquires intellibot

ServiceNow announced that it signed a deal to acquire a Hyderabad-based robotic process automation company Intellibot. ServiceNow recently launched the Now Platform and said that Intellibot would add to the platform's extending existing AI and ML integrations, low-code development, process mining...

April 22, 2021