February 22, 2019

Visual search vs voice


According to an eMarketer report, the approximate number of monthly visual search requests is over 1 billion, compared to hundreds of billions of text searches. But growth is strong. Pinterest, for instance, reported 600 million monthly visual searchers in February 2018, with a 140% jump from 250 million in February 2017. Ability to search by image is the most popular answer (about 62%) of Millennials on the questio...n ‘what new technologies would you be comfortable with?’. But click to purchase content (images, videos, etc.) is the second one (about 58%). There is not any answer connected to voice search in the top 4. Visual search capability is provided by Pinterest, Amazon, Google, eBay and Bing and through apps for smartphones. It allows for making purchases immediately after receiving results – the same as for text search, but the opposite of voice search (especially through voice assistants). According to a report by Edison Research, 22% of US smart speaker owners use them for voice commerce like adding items to a cart, researching an item for purchase, or re-ordering previously purchased items. But only about 2% of users of Amazon Echo devices purchased something directly through their devices in 2018, according to the information. That’s why visual search is more essential for marketers than voice at the moment. Voice search is good for asking information, and it depends on development of special services via a brand’s applications for smart phones and smart speakers.

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