November 30, 2018

Uber on its ambition to move from a viral app to a viral brand

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The ride-sharing company is shifting its focus from customer acquisition to brand reputation as it looks to build its brand story following a turbulent 2017.

https://www.marketingweek.com/2018/11/30/uber-on-its-ambition-to-move-from-a-viral-app-to-a-viral-brand/

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