December 25, 2018

Paying for personalization


According to a study by a marketing company DataStax (), more than half of international adults say that personalization is very important to their experience. Nearly 5160 adults aged 18+ were polled on-line in the US, the UK, Germany and France. Fifty three percent of Americans are more willing to share their personal data with a company that personalizes its services or products for them. Depending on... the scenario, what international adults say about the importance of personalization varies: 66% in banking, 58% in grocery shopping, 52% in airline travel, 49% in electronics retail shopping. Nearly 70% of respondents are willing to spend more to reduce wait times for services they care about. US adults are willing to pay in average of 29% more than asking price, UK adults – 23%, France – 18%, Germany – 15%. US Millennials are willing to pay even 40% above the regular price. More adults prefer to consult with digital resources about recommendations for products and services than asking their significant others (SO): 64% for Americans, 61% for Britons, and 52% for Germans, but 55% of French prefer to consult their SO. So, most people are willing to spend extra money or share personal data for better customer experience.

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