February 13, 2019

Messengers integration


According to an article in The New York Times based on statements of Facebook and anonymous speakers (), Mark Zuckerberg plans to integrate WhatsApp, Instagram and Facebook Messenger. Many years ago, the position of CEOs was united that each platform would work independently. Jan Koum, WhatsApp founder, said in 2014 during acquisition about user privacy, “If partnering with Facebook meant that we had to ch...ange our values, we wouldn’t have done it.” But Instagram’s founders, Kevin Systrom and Mike Krieger, left the company last fall because of the increased weight of Mr. Zuckerberg. WhatsApp’s founders, Jan Koum and Brian Acton, departed for similar reasons. Now only WhatsApp has encrypted messages. User data privacy is named as the prime goal for Facebook, which is why Mr. Zuckerberg ordered that the messaging apps all incorporate end-to-end encryption. Facebook plans to unify the underlying technical infrastructure of each platform, but services for users continue to operate as stand-alone apps. Many employees and experts have doubts about sharing users’ private data between services. For example, Facebook asks for the true identity of a user and keeps a lot of private information, while WhatsApp needs only a user’s phone number. Other speakers remind about antitrust checking of this plan. Facebook can achieve the world’s largest messaging network at the end of this process with more than 2.6 billion users. It can also provide a company with more users’ details, more users’ activity and new advertisement and revenue-generating possibilities.


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