May 27, 2019

Mcdonald’s acquires dynamic yield

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Dynamic Yield’s CEO Liad Agmon announced in blog post, the signing of an agreement about the acquisition of his company by McDonald’s. Dynamic Yield is a Tel Aviv-based company that provides more than 300 brands across six continents with the AI-powered Personalization Anywhere platform. He emphasized that their experience should help power personalization across 37,000 McDonald’s restaurants in more than 120 countries around ...the world. He also added that this deal was representing a unique opportunity for Dynamic Yield to develop at a higher scale of innovation and to accelerate in product development and partner and customer support. McDonald’s CEO Steve Easterbrook said that they invested into necessary technology to make the overall customer experience easier, more relevant and more enjoyable. He noted that this technology could work with the intelligent menu boards. For McDonald’s this is positive because of decreasing expenditures for personalization tools (buying such skill and development possibility ), but also it may be its first step into the Big Data business (to create a diverse business model ). The deal is estimated at $300 million.

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