June 3, 2019

Marketing dashboards matter: why marketers go beyond traditional bi tools

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Data is the currency of the modern marketer. The ability to analyse and leverage data from a wide number of sources is crucial when reviewing revenue generation and other key performance indicators tied to greater business goals. With an increasing number of data sources – think social, search, email, events, SMS campaigns and more – and greater demand for interconnectivity, how can marketers best approach data analysis and create the most value beyond the marketing department?
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https://www.marketingtechnews.net/news/2019/may/30/marketing-dashboards-matter-why-marketers-must-go-beyond-traditional-bi-tools/

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