February 8, 2019
According to a statement of the Indian-headquartered marketing tech group InMobi, the US telecom company Sprint sold its mobile and data advertising company Pinsight Media to InMobi. InMobi plans to inherit 100% of Sprint’s Pinsight team based in Kansas City. Combining network-level data with data from mobile apps and web browsers, InMobi hopes to provide its clients an ‘end-to-end view’ of consumers. It’s worth adding that... Sprint plans to continue working with InMobi, organize a ‘strategic partnership’ and create a ‘US advertising powerhouse’, according to chief digital officer Rob Roy. InMobi will be assisting in monetizing the data Sprint already has, and the equipment it already owns in Pinsight, which includes a DMP and programmatic capabilities. At the same time, Sprint and US telecom giant T-Mobile await approval of their merger by the Federal Communications Commission. In case of a positive decision, New T-Mobile will become the third biggest player behind AT&T and Verizon. T-Mobile sees widespread adoption of 5G for smartphones as starting around 2021, and it thinks that having Sprint’s network will speed up that process by 10%. According to a presented prediction, by 2024, after the merger, the average data throughput for users will be around 450 Mbps, compared to 100 Mbps now.