April 18, 2019

In-app buying in instagram


Instagram has announced a new feature, Checkout, that allows people to buy directly from brands without leaving the mobile app. When you tap a brand’s shopping page to view a product you’ll see a ‘Checkout on Instagram’ button on the product page. You’ll tap it to select various options such as size or colour and then proceed to payment without leaving Instagram. You’ll only need to enter your name, email, billing information and deli...very address the first time you check out, because your information will be saved securely the first time you complete an order, making it quicker the next time you shop. You’ll also receive notifications about shipment and delivery inside Instagram, so you’ll be able to keep track of your purchase. This feature is currently in closed beta testing for businesses and available to people in the US. A list of brands available directly on Instagram can be found on this blog . This is a big step towards seamless in-app shopping and the transformation of Instagram from a popular social media advertising platform for influencers and brands to a universal trading platform competing with Amazon. Don’t forget that all the information you enter will also be used by Facebook’s advertising business are part of its analyses of big data relevant, according to Ashley Yuki, the Instagram product executive


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