November 20, 2018
According to Facebook the mobile-first creative has more chances to drive brand lift (27%) and message association (23%) compared to video ads which are not mobile optimized (). In its blog, Facebook has announced some tools for business to create videos for mobile devices. Facebook Creative Shop team has developed a framework for creating lightweight video ads from images and texts. A video creation tool was built to help mar...keters seamlessly convert their simple assets into mobile-first video ads. A Video Creation Kit is available in Publisher Tools and has four templates already (Promote a product, Sell multiple products, Show product benefits, Drive product discovery) in Ads Manager. It allows for building videos framed in 1:1 or 9:16 for stories on Facebook and Instagram. A video cropping tool helps to convert existing video ads to recommended mobile optimized formats: 1:1 and 4:5 for feed, 16:9 for in-stream, 9:16 for stories. It allows to create and show video ads seamlessly on different devices and environments. A final update is a simple video creation tool that allows advertisers to combine existing photos and page logos from an own business page into video ads in four simple steps directly from the business page.