October 18, 2018

Direct reserve in google

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Two years ago Google introduced a platform for restaurant booking and salon/spa appointments. Now Reserve With Google has a vast number of new partners, including Accesso, Checkfront, CourseHorse, Fareharbor, Musement, Rezdy, TripAdvisor Experiences, etc., along with updates from the existing ones (Open Table and Resy, Peek and Tiqets, etc.).  The platform allows users to book and purchase tickets for events and outdoor activities, hotels, and restaur…ants. Users can also do it via Google Search, Google Maps and the Assistant. This feature widens a list of tools and services from Google and allows partners to earn money too. However, for partners, the future is not so optimistic, as step by step users may forget primary sources and would address only Google search for any request they have. No matter what scenario is suggested for partners local small businesses will definitely win, as they will become acknowledgeable and easier to find. The tool in some aspects reminds of Storefront, Amazon project which key concept is to make small businesses closer to their clients via a search engine and giving small shops, handy-crafts and others a chance to be reached online as easy as they can be reached offline, without making any huge investment in their sites, delivery services, and ads. It means that any place, event or business may attract its target audience both locally and within different cities (or even countries).

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