July 15, 2019

Crm + analytics


According to a press release by Salesforce (), the world’s #1 CRM and #1 analytics platform have signed a definitive agreement regarding the acquisition of Tableau by Salesforce. The deal volume (stock exchange) is estimated at $15.7 billion. Tableau pioneered self-service analytics with an intuitive analytics platform that empowers people of any skill level to work with data. More than 86,000 organisatio...ns around the world rely on Tableau. Following the acquisition close, Tableau will operate independently under the Tableau brand, driving forward a continued focus on its mission, customers and community. With Customer 360, only Salesforce can provide companies with a complete, intelligent view of their customers across every touchpoint—sales, service, marketing, commerce and more. Salesforce pioneered AI for CRM with Salesforce Einstein, and today delivers AI-powered analytics for sales and marketing. With Tableau and Einstein combined, Salesforce will deliver the most intelligent and intuitive analytics and visualisation platforms for every department and every user at any company. Combination creates an incredible opportunity for Salesforce and Tableau to play a greater role in driving digital transformation. According to IDC projects, worldwide spending on technologies and services will enable digital transformation to reach $1.8 trillion by 2022.


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