July 12, 2019

Brand value rank

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According to the latest global brand value report from WPP and Kantar (), Amazon has become the most valuable brand in the world. Its brand value increases by 52% year-on-year to $315.5 billion. Amazon has broken the duopoly of Apple and Google, the previous most valuable brands since 2007. Apple has remained in second place with a modest rise (3%) to $309.5 billion. Google has fallen to third pl...ace with small growth (2%) to $309.0 billion. Fourth place has been kept by Microsoft, with 25% growth to $251.2 billion. Over a decade of technology brand leadership (Microsoft till 2006, Google and Apple since 2007) has been interrupted by retail: the second biggest retailer in the Top 10 is Alibaba Group, in seventh place with an increase of 16% and a brand value of $131.2 billion. Facebook has retained the sixth place with a slight decrease of 2% to $158.9 billion. Rocketing growth has been shown by Instagram (#44) with 95% year-to-year. Salesforce (#46) and Adobe (#45) have also demonstrated fast increases of 58% and 57% respectively. It’s worth noting that Generation Z (born since 1996) creates more value than others. Twenty-three companies from the Top 100 by quantity were founded by Gen Z, and they represent 34% of the Top 100 brand value. For other generations the data is as follows: Gen Y (Millennials): 13% and 18 companies; Gen X: 23% and 13 companies; Boomers: 5% and 11 companies; Traditionalists (before 1946): 25% and 35 companies.
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https://www.rankingthebrands.com/PDF/Brandz%20Top%20100%20Most%20Valuable%20Global%20Brands%202019,%20Kantar%20Millward%20Brown.pdf

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