August 10, 2019
Each year during the middle of summer Amazon provides consumers and brands with a sales marathon which hit all sales records. Some people named it ‘Christmas in July’ (). During this year 48-hour Prime Day event, Prime members purchased about 175 million items, exceeding last year’s Black Friday/Cyber Monday tally, and it became the ‘largest shopping event in Amazon history’. According to Forbes retail c...olumnist Pamela N. Danziger, 100 million items were sold during 36 hours of Prime Day in 2018. According to Coresight Research, the expected sales revenue increased to 5.8 billion this year from $3.8 billion in 2018. The company has not released sales figures yet, but it announced that sales of small- and medium-sized third-party sellers ‘far exceeded $2 billion’. According to Amazon, companies which purchased sponsored ads received a 500% increase in ad-attributed sales during Prime Day 2018. Amazon’s ad revenue continues to have a growth rate of 120% a year, compared to 69% for Facebook and 50% for Google, according to The Information. Almost half of online shoppers in the US begin their product searches on Amazon, compared with just 35% who start on Google. According to a survey of ad buyers conducted in January 2019, more than half planned to boost their ad spending on Amazon this year.