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Google viewability metrics

According to Integral Ad Science, 63% of UK display ads run in the first half of 2018 may be considered as ‘viewed’ by the Internet users. This figure is 19% higher than it was in the second half of 2017.
The results are based on a widely-used standard of viewability set by the Media Rating Counc...

A first look at facebook's portal smart speakers: entertaining video calling, but weak streaming content

Study confirms brands' worst fears about unsafe content

Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions.

Mobile first indexing: will it change your rankings on desktop?

Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results.

Boom in global marketing costs

According to a new study by marketing intelligence company WARC, global expenditures on marketing technology are estimated to have reached $100 billion. The results have been based on a survey of 800 brands and agencies in the UK, North America, continental Europe, and the Asia Pacific. Costs on ...

Adobe buys

Not only telecommunication companies are willing to become big players in e-commerce and digital marketing. Adobe software company with its most famous product PhotoShop has already become a provider of cloud data services and creative services for image storage and design. In May 2018 Adobe anno...

Visual search

A new eMarketer’s report on how millennials react on innovative AI-tools for shopping () has been published recently. The survey held in July 2018 has covered younger (18-20) and elder (21-34) millennials across the US and the UK. When asked what new features users would be comfortable with withi...

Seo ranking - the factors you need to focus on in 2018

Survey by adobe: smart speakers

Adobe surveyed a 1000 Americans to assess how much attention they pay to smart speakers and the overall usage of it. A current forecast for holiday season is the following: about 50% of users in the US will probably own a voice-activated smart speaker. In 2017 during the same period, nearly 79% o...

How to turn negative online reviews into marketing wins

Direct reserve in google

Two years ago Google introduced a platform for restaurant booking and salon/spa appointments. Now Reserve With Google has a vast number of new partners, including Accesso, Checkfront, CourseHorse, Fareharbor, Musement, Rezdy, TripAdvisor Experiences, etc., along with updates from the existing one...

Why you should diversify your marketing channels - forbes coaches council