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Direct reserve in google

Two years ago Google introduced a platform for restaurant booking and salon/spa appointments. Now Reserve With Google has a vast number of new partners, including Accesso, Checkfront, CourseHorse, Fareharbor, Musement, Rezdy, TripAdvisor Experiences, etc., along with updates from the existing one...

Why you should diversify your marketing channels - forbes coaches council

Bid caching - an innovation in programmatic or reopening the trust wound?

New opportunities for hotels

Hotels and marketing giants are searching for ways to join forces and attract more clients by new features and tools. In this regard Marriott International in partnership with Amazon’s Alexa are implementing a project of built in-room Echo smart speakers with an interface for guests (‘virtual but...

Adobe marketing updates

Adobe delivers big data storage, advertising tools and analysis for marketers. Recently the company has announced updates for Attribution IQ,  Adobe Analytics' Analysis Workspace tool. This new feature for Analytics Cloud gives users a choice of 10 different models allowing them to measure the ef...

Anti-tracking in firefox

Firefox has announced a plan to implement three key initiatives (): improving page load performance, removing cross-site tracking, mitigating harmful practices. According to a Ghostery’s study, 55.4% of the total time for an average website loading was spent on loading third-party trackers. For u...

How close are you to a fully personalised customer experience?

Ad revenue in the us

More than half (58.5%) of US digital ad spending was captured by two dominating companies in 2017 Google’s part was 38.6%, and Facebook’s part was 19.9%. eMarketer estimates a decrease for both companies to 37.2% and 19.6%, respectively (combined 56.8%), in 2018 ().
Google’s ad revenue in absolut...

Influencers

Eighty-two percent of buyers regularly sought advice from friends and family members, including those they know only online, according to a study of American consumers conducted by Ambassador and Nielsen agencies.
This tendency was accurate for 92% of 18–34-year-olds (Millennials). Sixty-seven pe...

Ar in facebook news feed

The Boston Consulting Group estimates that more than 80 million people in the US engage with augmented reality (AR) on a monthly basis. This number is expected to grow to more than 120 million by 2021 AR enables people to connect with businesses and their products in new ways, as Facebook’s blog ...

Google's machine learning ad

TOOLS
Google continues rolling out new tools and features for automated ad placement and ad modification. One of them is Smart Shopping campaigns (). A machine learning algorithm analyses your existing shopping campaign with at least 20 conversions over the last 45 days and at least 100 active us...

Why digitally savvy companies focus on being in their users lives

Legacy companies focus their marketing efforts on positioning their brands in the minds of consumers. Digitally forward-thinking startups position their brand in the 'lives' of consumers.